All Farmall tractors were painted a deep blue-grey until mid-1936 (around July through September). The color has often been mistaken for battleship grey, but it was actually bluer. The wheels were most often red. In mid-1936, a decision was made to change the entire tractor (frame, sheet metal, engine, and wheels) to a new color, 'Farmall Red'. It was around this time many tractor manufacturers began using bright, distinctive colors for branding (e.g., Allis-Chalmers orange). A farmer could look out across the fields and see his neighbor's tractor from a great distance and know what make it was; this provided a sort of advertising in the intensely competitive tractor market.
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From Creative Awesomeness